not for profit
A poet, successful spiritually if not materially, who published his books in limited edition letterpress, said to another poet, successful materially if not spiritually, "you mean you sell your books in bookstores?"
He was just being honest.
The other poet was stunned and felt sorry for the poet whose books were read only by those who really wanted to read them, who sought them out and realized what they were seeing and feeling was something of a rare treasure.